When opponents step foot in Fort Worth, they need to know that they just arrived in Hell. It's time to bring the rowdiness from the frontier days back to where it belongs. Hell's Half Acre Stadium Goods is a brand created with the Frog Faithful in mind. Each item sold makes a direct impact on the student athletes of our beloved university. A significant portion of all profits will be contributed to the NIL efforts for the Frogs.  

In a time where fan gear has become stale, it is about time for a change. Hell's Half Acre Stadium Goods will always be a brand for the fans by the fans. As we grow, we will continue to find ways to make an impact on the university we all love.